Experts Weigh In On Google’s “Pigeon” Update Aimed At Improving Local Search Results

Last week, Google made new search waves when it rolled out updates to its local search algorithm. The “Pigeon” update (the name Search Engine Land gave it in absence of an official name from Google) aims to deliver improved local search results, with enhanced distance and location...



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Google Adds Webmaster Tools Verification For Google My Business

Mike Blumenthal reports that you can now instantly verify your Google Local listings, formerly known as Google Place Listing and now known as Google My Business, through Google Webmaster Tools. Google’s Jade Wang announced this in the Google forums saying, “starting today, if you’re...



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Use Contextual Data To Gain A Competitive Search Marketing Advantage

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for...



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What’s Tops For “Offers” On Google? Google Offers – Which No Longer Exists

If you search in Google for [offers] Google will return the shuttered Google Offers page as the first search listing. But if you look carefully, you will see that Google has blocked the page from spiders within their robots.txt file and the page itself says “This site is no longer being...



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Cortana Expands To Other Markets, Becomes “Xiao Na” In China

There’s increasing evidence that Microsoft’s personal assistant Cortana is being positioned as a key differentiator vs. Android and iPhones. A new TV commercial (below) purports to compare Cortana to Siri, with a mock Siri voice saying “I can’t do that” a number of...



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UK House Of Lords Condemns Right To Be Forgotten

The House of Lords in the UK has little power in government or policy making except at the margins. Similarly, the British upper house’s recent condemnation of the European Right to Be Forgotten (RTBF) will have little practical impact in the UK or across Europe. Still it’s a dissenting...



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Expedia Becomes A New York City Hotel After Google’s Pigeon Local Update

On June 24, 2014, Google released a major local search algorithm update, we named Pigeon. Google told us the new algorithm will lead to a more useful and relevant experience for searchers seeking local results. But like with any new algorithm launch, there are always bugs, unexpected outcomes and...



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