Axios news SEO playbook: Speed, authority and brevity

Ryan Kellett, VP of Audience at Axios, shares how SEO helps this news site compete against the world's biggest news publishers. The post Axios news SEO playbook: Speed, authority and brevity appeared first on Search Engine Land.

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Google to use Customer Match lists for Smart Bidding, Optimized Targeting

Google Ads automation is getting smarter with more ways to use Customer Match lists. The post Google to use Customer Match lists for Smart Bidding, Optimized Targeting appeared first on Search Engine Land.

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Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021

Google's 2021 Ads Safety Report details threats ranging from cloaking to abusive and inaccurate COVID-19 information. The post Google blocked 3.4 billion ads, suspended 5.6 million accounts in 2021 appeared first on Search Engine Land.

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BlueConic named a leader in IDC MarketScape CDP Vendor Assessment

CDP recognized for its efficient setup time and ability to help companies transform their business model to create new revenue streams. The post BlueConic named a leader in IDC MarketScape CDP Vendor Assessment appeared first on Search Engine Land.

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Master the art of A/B testing

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did. The post Master the art of A/B testing appeared first on Search Engine Land.

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Elon Musk taking over Twitter, but most marketers not worried

Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users. The post Elon Musk taking over Twitter, but most marketers not worried  appeared first on Search Engine Land.

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Microsoft Advertising has new certification badges, levels and a new learning center

There are now three different exams you can take within Microsoft Advertising. The post Microsoft Advertising has new certification badges, levels and a new learning center appeared first on Search Engine Land.

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Google offers limited free training to U.S. companies

Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises. The post Google offers limited free training to U.S. companies appeared first on Search Engine Land.

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