SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang appeared first on Search Engine Land.

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Wanted: Session Ideas For SMX East

Describe your "must see" topics and improve your odds of speaking by sharing your best session ideas with us. The post Wanted: Session Ideas For SMX East appeared first on Search Engine Land.

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Google Testing Faster & Lightweight Mobile Search & Optimizing Your Web Page For Slow Connections

Google is testing a way to speed up your web page speed for slow connections from their mobile search results. Yes, you can opt out. The post Google Testing Faster & Lightweight Mobile Search & Optimizing Your Web Page For Slow Connections appeared first on Search Engine Land.

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Auditing Hreflang Annotations: The Most Common Issues & How To Avoid Them

It can be challenging to implement the hreflang attribute correctly on multilingual and multinational websites. Columnist Aleyda Solis illustrates the most frequently-made errors. The post Auditing Hreflang Annotations: The Most Common Issues & How To Avoid Them appeared first on Search Engine...

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Expedia Adds Emoji Hotel To Their Title Tags To Increase Click Through Rates In Google

In an effort to increase SEO sales, Expedia tests adding Emoji characters to some of their page title tags. The post Expedia Adds Emoji Hotel To Their Title Tags To Increase Click Through Rates In Google appeared first on Search Engine Land.

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Is Google Showing Fewer Ads Per Search?

Columnist Mark Ballard explores both first- and third-party data to help understand what's really driving Google's paid search impression decline and weakening click growth. The post Is Google Showing Fewer Ads Per Search? appeared first on Search Engine Land.

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SearchCap: Twitter On Google, Bing Maps Transit & Search Behavior Study

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Twitter On Google, Bing Maps Transit & Search Behavior Study appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1FytVp1