SEO ranking factors: What’s important, what’s not

This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, from simple direct answers...

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SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads tracking, Google Home screen & Google Fred appeared first on Search Engine Land.

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Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

Can Google Home emerge from Amazon Echo's shadow? The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land.

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Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive "position zero" in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land.

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The trouble with ‘Fred’

Columnist Kristine Schachinger argues that Google's shift towards less transparency with SEOs and webmasters isn't beneficial to anyone -- even Google. The post The trouble with ‘Fred’ appeared first on Search Engine Land.

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Search in Pics: Google balloon statues, a Fiat Polski car & massage chair

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source:...

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Bing Ads adds URL tracking parameters for locations & extensions

The {TargetID} parameter also now captures more click source information. The post Bing Ads adds URL tracking parameters for locations & extensions appeared first on Search Engine Land.

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