SearchCap: Google audiobooks, local spam & SEO metrics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google audiobooks, local spam & SEO metrics appeared first on Search Engine Land.

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Law firms spamming Google My Business: Don’t trust your money or your life to them!

Many local businesses are guilty of violating Google My Business guidelines to game the system, and columnist Joy Hawkins has observed rampant problems within the law vertical. The post Law firms spamming Google My Business: Don’t trust your money or your life to them! appeared first on...

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My 12 most important SEO metrics to monitor

How do you measure success within your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. The post My 12 most important SEO metrics to monitor appeared first on Search Engine Land.

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Google book search now includes audiobook results

Search results will show books available on audiobook apps. The post Google book search now includes audiobook results appeared first on Search Engine Land.

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LaterPay offers first paywall platform for AMP pages

The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met. The post LaterPay offers first paywall platform for AMP pages appeared first on Search Engine Land.

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SearchCap: Google donate in search, Google Doodle & SEO SWOT

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google donate in search, Google Doodle & SEO SWOT appeared first on Search Engine Land.

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SEO SWOT Analysis: Focus your efforts in areas that deliver results

Wondering where to start with your SEO strategy? Columnist Marcus Miller explains how to identify your business's strengths, weaknesses, opportunities and threats to determine where best to direct your search marketing efforts. The post SEO SWOT Analysis: Focus your efforts in areas that deliver...

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