Google featured snippets can now jump to section of content it is sourcing

For those that get a lot of traffic to their AMP pages and show up in the featured snippets section, you may want to watch your metrics closely.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2RmYGdj

What Amazon Advertising’s big 2018 advancements will mean for 2019

The e-commerce giant’s ad business continued to grow as it made significant updates to its advertising systems and capabilities.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2QehcQq

7 inspiring email templates

Email is the most important tool marketers have for communicating with their clients and prospects.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2LFhHlY

Mueller: Focus your SEO on Google’s status quo

Sometimes it is a good idea to keep it simple with your web pages.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2CDO1Tm

Year in Review: Top 10 expert PPC columns of 2018

Here’s a roundup of the most read paid search columns this year.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2EP8Lcj

Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2BJalZX

Year in Review: Top 10 SEO expert columns of 2018

Here’s a look at the 10 most read columns from our SEO experts that stood above the rest this year.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2EQUNY5