5 Google Optimize tests to take AdWords to the next level

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.

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DoubleClick Bid Manager opens up digital audio ad buying globally

Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.

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Bing Ads rolls out In-Market Audiences to all US advertisers

Now out of pilot with over 170 audiences determined to be in buy mode.

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What’s the difference between content optimization and SEO?

The keyword is still relevant, but SEO has become more complex.

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AdWords notes have arrived: How to get started

Easily add notes about changes, testing details and results and more in the new AdWords interface.

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How to create catchy, effective subject lines for link outreach

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

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Search and direct mobile navigation surpass Facebook as traffic referrers

The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.

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