Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018

Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018.

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SearchCap: Google adds dataset schema, Bing maps update, HTTP status code guide & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Google search adds dataset schema support to search results

Data nuts, here is your chance to get your data and charts looking pretty in the Google search results snippets.

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Google adds deep breathing exercises to search results

Google wants their searchers to take a breather with this new relaxing search result.

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You need 23 keywords in a blog post to rank well. Not.

Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.

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The ultimate guide to HTTP status codes and headers for SEO

Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.

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Bing Maps adds build and share your itinerary

Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be customized.

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