SearchCap: SEO for Google Home Hub, Google Ads segmentation & Bing Ads insertion orders

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Best practices for tag management and governance

Live Webinar: Thursday, November 8, at 1:00 PM ET (10:00 AM PT)

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The impact of ‘close variants’ in exact match types

A look at 4 ways Google Ads Scripts can help restore control for some advertisers.

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Bing Ads launches the ability to create recurring IOs

Recurring insertion orders are designed to streamline the IO process.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2OhLOzw

Google Home Hub: An SEO perspective

It might be time to start focusing more on creating YouTube videos for your content with the release of the Google Home Hub.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SsuTO9

SEO for holiday shoppers

Here are a few tips to add to your SEO strategy to generate short-term wins during this holiday season.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2qnAngh

Now you can segment Google Ads store visits by ‘new vs. returning’ visitors

Get a better understanding of the types of visitors campaigns are driving in-store.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Pt8Bx0