Thursday, 28 February 2019

There are fundamental problems with relying only on Domain Authority metrics

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2GPaGPT

Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.

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Why we updated Search Engine Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2BYa1rn

Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2GR2oak

Google opens complaint form to crack down on fake info in Maps

Will this reduce the issues with fraud and spam in the Google My Business listings? We’ll see.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2BSt1Y3

Wednesday, 27 February 2019

Google’s Black Box Bidding Solution: A look under the hood

Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT)

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NwA5yh

3 ways to lower your Amazon advertising ACoS

Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here’s how.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Nw3YPe