Google is expanding when it shows ads to ‘people in targeted locations’

The advanced location targeting option update is aimed at reaching commuters — whether they’re at home, work or on the road.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2YXLBHp

PWA: How to avoid partial rendering issues with service workers

When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search bots).

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Mi8tjz

“Popular dishes” have arrived in Google Maps listings

Machine learning will match restaurants’ most popular offerings with corresponding reviews.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2EKr9SP

Now live: Google 3D images and AR integration in mobile search

Have fun with 3D images in Google search by placing them in your room or office.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2I5Kpem

3 conversations to have when testing low volume ad accounts

Testing in low volume ad accounts takes time, and there are three conversations crucial to setting expectations with key stakeholders.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Kcthq1

A favicon is worth a thousand keywords

SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not wrong.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2Xd2L3B

SMX Advanced is next week. Don’t miss out!

This is your chance to learn actionable SEO and SEM tactics from a community of brilliant search marketers. Join us in Seattle June 3-5!

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://selnd.com/2McwBnt