Wednesday, 31 July 2019

New guide–Local Marketing Solutions for Multi-Location Businesses

What you should look for in a local marketing solution.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ypHl8s

Demystifying visibility metrics in Google Ads

Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/314fEyg

Bing is asking for feedback on its Webmaster Guidelines

“Any shady tactics you think are not penalized enough?” Bing project manager tweeted.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2LRkLOQ

Google extends same-meaning close variants to phrase match, broad match modifiers

You knew it was coming. Here’s what’s changing.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2GAo6gL

Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO

Working in a big enterprise like IBM can be really impactful and rewarding.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ytjS6c

Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Google announced new inventory sources and monetization tools for app advertisers and publishers.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2K7j2CS

Tuesday, 30 July 2019

Sharpen your search marketing skills with an SMX workshop

Choose from one of seven expert-led workshops in SEO, SEM, content, and video marketing (plus a beginner’s Boot Camp!).

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2K3oQ08