Back to basics: Understanding your paid search metrics

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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Google cleans up [Christmas]

Some surprising ads are no longer appearing on the search result.

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Video: Andrea Cruz Lopez on Google Ads expanding match types

Learn from a PPC expert on how to control your spend with the constant Google Ads changes.

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Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

Keep your cool this holiday weekend knowing your campaigns are in top shape.

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How to use Schema to create a Google Action

A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.

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Google Maps the dominant local search tool, followed by Facebook and Yelp

The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search.

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Google Ads conversion reporting bug (mostly) fixed

Four reports remain impacted.

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