At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

Why consistent SEO training is critical for all of the teams that touch enterprise websites.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/35cMIG3

The big list of Google My Business changes, upgrades and tests in 2019

The key GMB updates of 2019 with local experts’ perspective on what’s most significant.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2Q7R9xs

Bing revives its cashback program with Rebates

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2SKUfcm

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Close variants changes and poor customer support topped the list of grievances this year.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/364rsDs

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Here are 5 tips from our PPC community we think are worth a second look.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2tWajhi

SEO year in review 2019: Zero-click searches, BERT, local spam and more

What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2EQGjFQ

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Here are 5 tips from our SEO community we think are worth a second look.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2QkBgmh