SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more

Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.

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Google algorithm updates 2020 in review: core updates, passage indexing and page experience

Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.

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Biased language models can result from internet training data

The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased model may mean for the search industry.

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Video: Joe Beccalori on the importance of blending SEO with other digital marketing

Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.

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Some early observations on the Google December core update

Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.

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Will COVID vaccine rollout bring back in-person conferences?

With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.

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Brand reputation and the impact of Google SERP selections

How Google treats company navigational brand searches and the impact they can have on consumer perceptions.

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