Technology: February 2020

Friday 28 February 2020

Optimization scores, recommendations and their impact on Google Partner agencies

Google says Partner agencies will continue have “control and autonomy” as it puts more emphasis on auto-generated recommendations.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3ciqzuI

3 tips for optimizing paid social campaigns for seasonality

How retailers can make their seasonal social ad dollars go further.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3chIGB6

How to use machine learning (if you can’t code) to help your keyword research

Here’s an easy way to categorize 100k keywords in less than a few hours of actual working time.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2wOeNI7

In feature battle with Google, Yelp improves restaurant waitlist functionality

Yelp is trying to stay one step ahead of Google with tools that benefit both consumers and business owners.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32Baxb1

Google experiments with public search profile cards

Currently limited to India, the Google+-like feature gives personal brands and individuals some control over their own search results.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/32G3627

Google’s new treatment of nofollow links has arrived

Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing.

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