Usage of voice has plateaued — for now

Compared with past growth, 2020 survey data show flat-to-declining usage.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3dMFyN1

What to look at when considering a Digital Asset Management platform

What do all DAMs do, and what are the points of differentiation between them?

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/38cpfbc

Google is streamlining ‘Ad’ labeling for Shopping ads

The “Sponsored” label will be retired on desktop results, too.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/31wgNST

Bing updates its Webmaster Guidelines

These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2NK5VZe

Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time

Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3dIHI0d

Bing supports rel=sponsored & rel=ugc

You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3giS3Sh

Replay: Addressing diversity recruitment and retainment in agencies and marketing teams

How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3eN77al