Will Google’s Ad Disclosure schema catch on?

It’s among several initiatives the company is working on as privacy takes center stage.

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Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

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5 tips for starting international PPC

Be ready to watch for nuances of your targeted regions and adapt your strategy on a regional basis as you begin to track performance.

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Google adds ‘Black-owned’ business attribute to local listings

The attribute can show when listings appear in Search and Maps and is part of several initiatives aimed at supporting Black business owners.

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Feedback optimization: A user-first approach to SEO

Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance while creating better search results for your audience.

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Google Search Console adds image license structured data support

Now you can debug your image license markup in the Rich Results test tool or in Search Console.

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Bing’s new URL Inspection tool: What it does and why to use it

A quick side-by-side of Bing vs Google’s URL Inspection tools.

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