Wednesday, 30 September 2020

Antisemitic memes in image results highlight vulnerabilities in search

“Data voids” enable offensive content to rise to the top of the search results.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/345hFgE

Google Shopping now free globally

Initially launched in the U.S. in April, now available worldwide in mid-October.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3ji0DCB

Google takes Local Services Ads to Europe

Searches for local services grew more than 25% YoY across European countries.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2HApIum

Tuesday, 29 September 2020

Marketers hopeful for late 2021 in-person conferences

But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2G9rmD0

Video: Drew Madore on how “black hat SEO” has changed over the years

What was considered “white hat” SEO in the old days may now be considered “black hat” SEO.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/343P3oa

Monday, 28 September 2020

Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

The social media marketing week in review: A round up of news and announcements you may have missed.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3kVCIcC

How to audit sites inside corporate networks

Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3kSidNS