Actionable, expert-led SEO & SEM training… happening next week!

Join 1,000+ fellow search marketers online, December 8-9, for SMX.

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Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews

The social media marketing week in review: A round up of news and announcements you may have missed.

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Online shopping hits new records over the holiday weekend

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.

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Video: Elie Orgel on leveraging data for unique content

Write about your niche areas of expertise to rank above the rest.

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The problem with the ‘structured content’ mindset

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/37mP0Wn

Google tests multiple contextual links in featured snippets

Google confirms web stories as featured snippets are not a great experience for searchers.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2UYAk9Y

A peek into PPC routines during Cyber Five week

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/33e7qqU