Bing’s new shopping features emphasize comparison shopping

The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3xvVMoK

Case study: More content is not always better for ranking in Google

Content is king in SEO, but it’s critical that it’s the right type of content for your target audience and the SERP landscape for each client.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3h4iGht

SEOs, stop wasting time and focus on what really matters; Friday’s daily brief

Also, Google released its webspam report for 2020 and the new Google Ads API

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nxS5ui

Instant match rates are now available for Customer Match lists in Google Ads

Having match rate data upfront can help to contextualize performance expectations.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3nywWjr

Facebook revenue almost doubled: Here’s what it means for advertisers

In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3u8r6YO

You can report indexing issues directly to Google now; Plus, in-person events back in 2022; Thursday’s daily brief

Google updates in-SERP travel planning tools as well

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3u47C7w

Google webspam report: 60% increase in spam detection

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019.

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3aKusJG