Friday, 30 July 2021

Google’s local ads tips for the back-to-school shopping season

More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to Google.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3zTeqYg

Did Google admit it uses click data for search? Not really.; Friday’s daily brief

And, you’re no longer allowed more than one ClaimReview element per page.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3rIfM52

Thursday, 29 July 2021

Display & Video 360 gets new frequency and reach metrics

The real-time view of reach gains may help advertisers better evaluate campaign performance.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3fcqFap

Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief

And, ways to prioritize your mental health as we step away from the pandemic.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3ihb7UR

Google now limits one ClaimReview element per page

Previously, Google’s guidelines allowed for multiple Fact Checks per page but that has changed.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3BWk0KW

Google’s universal search results bid for placement and may be influenced by clicks

In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3xgj54C

Wednesday, 28 July 2021

Twitter’s Shop Module pilot adds a product carousel to profiles

Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3lakxTJ