Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3jR18Wr

Meta or meh? Facebook’s new rebrand; Friday’s daily brief

Plus, the secret to managing people is less management and more peopling

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Google removes 12 structured data fields from the help documents

This may impact HowTo, QAPage and SpecialAnnouncement rich results and reporting.

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Facebook is now Meta: Tech giant announces rebrand

The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus has been testing ads in VR).

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3vTVtUo

Whether Google manipulated AMP or not, it’s a great time to reassess using it

If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3EtFWhk

Instagram opens Stories link sticker to all users

If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.

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Core Web Vitals: SEOs look back and shrug; Thursday’s daily brief

Plus, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester.

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