Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges

These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.

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Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

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YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.

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Google November 2021 core update is finished rolling out

This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.

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60,000 websites using Cloudflare turned on IndexNow

IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.

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5 steps to automate your SEO processes using simple programming tactics

“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.

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Cyber Week may be giving way to Cyber Month, according to Adobe

Online consumer spend over Thanksgiving Day, Black Friday and Thanksgiving weekend have failed to outperform last year’s figures, but the full season is still expected grow 10% YoY.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/3xx6mMM

Google says it values all local reviews, both positive and negative

Google has updated their help documents to say it finds a mix of reviews more trustworthy.

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