Monday, 28 February 2022

3 ways to optimize internal linking

Poor internal link structure can end up harming your site’s rankings. At SMX Next, Jonathan Epstein showed how marketers can prevent PageRank loss with better internal linking.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/Dk8aIZJ

Etsy sellers to pay 30% higher transaction fees beginning in April

A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/MusKpH2

How to turn data into insights and impactful SEO strategies

Are you extracting all the value from your data? Learn how you can transform data into insights to guide your SEO strategy.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/agNqz0l

Sunday, 27 February 2022

New business openings nearly match pre-pandemic levels, Yelp says

However, most major cities actually experienced a decrease in openings.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2nzLTIB

Google Search local pack’s map is now interactive

The new map lets you zoom, pan, hover and click to see more details on the map.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/g6f4937

Friday, 25 February 2022

IndexNow integrations grow as Bing says ‘millions’ of sites are using it

Duda, All in One WordPress SEO plugin and Rank Math SEO plugin gain IndexNow support.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/Yz4wWHa

LinkedIn launches podcast network aimed at professional audiences

If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/JsXLQG4

SEO dos and don’ts of website migration

Site migrations are necessary at times, but rankings and traffic can drop if you’re not careful. At SMX Next, Bruce Clay showed how marketers can ensure SEO success during site migrations.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/vSpKzf4