3 Paid Search Strategies For Maximizing Brand Equity In Retail

Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. For the most part, search represents an integrated step in the purchase cycle for...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/ru3Bq-_REcs/3-paid-search-strategies-for-maximizing-brand-equity-in-retail-170384