A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/LN68_K7zo3U/the-ppc-experiment-you-never-dare-run-172325
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/LN68_K7zo3U/the-ppc-experiment-you-never-dare-run-172325
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