Thursday, 10 April 2014

Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

This morning the IAB released its full year 2013 report on digital ad revenue. Last year online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However broadcast and cable TV combined were worth $74.5 billion. After TV (as a whole) the...



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