Wednesday 14 May 2014

Study: Gender Bias In Digital Marketing Is Real

WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1lpOLsl

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