Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search, you have to add keywords to target more queries. In Shopping, all queries that match your products are targeted by default, and one of the main reasons to...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1l8nGZS
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1l8nGZS
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