Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask?...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1rHaFip
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1rHaFip
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