Earlier this month, Google made waves when it announced it is removing the option to turn off close variants targeting, making true exact match keyword targeting a thing of the past in AdWords. Today, Bing Ads said it is testing the same thing in the U.S., although with the option to opt-out of the...
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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/YVEBM4
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/YVEBM4
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