Wednesday, 3 June 2015

Study: Forget About Average Organic CTRs, They Mean Nothing

Many marketers try to benchmark their organic search performance against industry average click-through rates (CTRs). This turns out to be a mistake. According to a massive keyword performance study by Keylime Toolbox, which looked at nearly 5 million queries across a range of industries, there...

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1Gl88D8

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