Monday, 13 July 2015

B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever

Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it's important to look further than the immediate conversion. The post B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1IVttmu

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