SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO appeared first on Search Engine Land.

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Google Adds Additional Ranking Boost For Using App Indexing API

Google announced a new ranking boost for App Indexing, as well as a new iOS indexing protocol and Search Console features. The post Google Adds Additional Ranking Boost For Using App Indexing API appeared first on Search Engine Land.

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5 Mistakes SEOs Still Make With Links & Content

Columnist Pratik Dholakiya discusses some prevalent SEO mistakes that could be costing you traffic and what to do about them. The post 5 Mistakes SEOs Still Make With Links & Content appeared first on Search Engine Land.

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Using Component Metrics In Your SEO Analysis

Metrics are necessary, but looking at them in isolation can be misleading. Columnist Chris Liversidge shows how combining metrics can give you better context. The post Using Component Metrics In Your SEO Analysis appeared first on Search Engine Land.

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New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics

Google VP Brad Bender says the new tool - which includes details like interests, locations and device usage - is currently rolling out. The post New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics appeared first on Search Engine Land.

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How To Resolve Issues With Flexible Bid Strategies In AdWords

Experiencing performance issues with AdWords that you can't explain? Columnist Christi Olson recommends checking your Flexible Bid Strategy statuses. The post How To Resolve Issues With Flexible Bid Strategies In AdWords appeared first on Search Engine Land.

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At Nexus Hardware Event Google Shows Now On Tap & Expanded Voice Actions

Yesterday Google held its Nexus and Android hardware release party. Most of the attention and coverage was focused on the devices introduced: the Nexus 5X and 6P phones, the Pixel C Android tablet and various Chromecast devices. However there was also a discussion or reintroduction of features...

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