Measuring The Offline Value Of Paid Search Clicks During The Holidays & Beyond

Google's "Store Visits" metric is handy for calculating offline conversions attributed to paid clicks, but it doesn't tell the whole story. For paid search marketers tasked with attribution modeling, columnist Andy Taylor takes a look at how various factors can impact offline conversions. The post...

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1JdhMmm