Monday, 7 December 2015

Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls

Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley Young takes a look at targeted strategies that optimize ads to drive mobile phone calls. The post Stop Using Desktop Conversions For Mobile Search: 6...

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1XVPAwD

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