Friday, 27 May 2016

Brand queries: the AdWords performance illusion

If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you're not alone. But columnist Tim Mayer contends you're being shortsighted. The post Brand queries: the AdWords performance illusion appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1THvREf

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