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Wednesday, 10 August 2016
SEO and the CMO: Communication and board room metrics that matter
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite. The post SEO and the CMO: Communication and board room...
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2bf4zm0
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2bf4zm0
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