Coaxing smarter paid search bidding decisions out of sparse conversion data

Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/making-smarter-paid-search-bidding-decisions-sparse-conversion-data-262725