Wednesday 28 February 2018

SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google expands featured snippets, voice search ranking study & Rand Fishkin moves on appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2HPb3qR

Study: 11 voice search ranking factors analyzed

Some of the findings confirm and some upend conventional wisdom. The post Study: 11 voice search ranking factors analyzed appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2FbMh5T

Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. The post Unit economics: The foundation of a good SEM campaign appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2sZubiM

Multifaceted featured snippets begin rolling out in Google search results

Google updates the search results features with an expanded featured snippet targeting broad, nuanced queries The post Multifaceted featured snippets begin rolling out in Google search results appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2F4k3XC

Rand Fishkin leaves Moz, announces a new start-up

After 17 years of working at the company he co-founded, Fishkin is starting a new company around influencer and audience intelligence. The post Rand Fishkin leaves Moz, announces a new start-up appeared first on Search Engine Land.

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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2FeA7sO

Tuesday 27 February 2018

SearchCap: Google right to be forgotten, Google Word Coach game & German ruling

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google right to be forgotten, Google Word Coach game & German ruling appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2GOHNPO

Can you predict what the future holds for your inbound links?

Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be effective, in the future. The post Can you predict what the future holds for your inbound links? appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2HROC4e