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Tuesday, 20 February 2018
Yelp tests offline attribution using guest WiFi and email matching
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2Ca684n
Please visit Search Engine Land for the full article.
via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2Ca684n
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