How AI-driven call intelligence can close the online/offline data gap

Live Webinar: Thursday, July 19, at 1:00 PM ET (10:00 AM PT)

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SearchCap: SMX Advanced session recap, audience targeting, Google pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.

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Conversion optimization: SMX advanced session recap

Contributor Keri Morgret recaps the ‘Conversion Optimization: Turning Quick Wins Into Winning Streaks’ session from SMX Advanced.

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Search in Pics: Google ice cream pool, AI powered piano & watching the World Cup

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Optimize for local SEO and drive more customers to your business

Learn the basics of local SEO and best practices in this handy guide.

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The growing importance of remarketing audiences in Google paid search management

With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management.

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