Bing adds new AI-powered shopping tools

Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said.

Price match monitors. These new price match monitors show you a product’s price after you purchase that product. This is so you can request a pricing match from the store you bought it from if that price changes after you ordered it.

Microsoft said they have “partnered with top US retailers with existing price match policies and will be adding more over time.” This is launching in the US search results soon, Microsoft told us.

Here is a video of how Bing’s sidebar shows you the price history over time and also alerts you after the price drops:

Buying guides. Bing now uses AI to generate buying guides based on the product or category of products that you are researching. The AI-generated buying guides will also provide you with product suggestions, show you the specifications of those items side-by-side and potentially offer other smarter comparison interfaces to help you along your buying journey.

These buying guides will launch in Bing in the US today and in the Edge browser worldwide today.

Here is a video of those buying guides in action:

Review summaries. Bing will also give you review summaries if you ask for them in Bing Chat or the Edge sidebar. The review summaries will summarize what customers are saying online about the product you are researching. It will also use AI to generate top insights and popular opinions about the products.

This rolls out worldwide today across Bing.

Here is what it looks like:

Here is a video of it in action:

Why we care. It is fascinating to watch how Bing Chat and other AI-based search features are expanding, getting more useful and being more human-like. Clearly, if you are a retailer, getting your products into Bing Shopping is important here. But what opinions and summaries the AI-generates also will be interesting to follow.

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