For SMBs, The Time Is Now To Embrace Search Advertising

As a recently as a few years ago, the owner of a small or local business could legitimately ask, “Why should I buy search ads?” After all, he or she first faced the hassle of setting up an ad campaign in a relatively foreign platform — then, assuming they got ads served, maybe...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/CBoMUHGlGi4/for-smbs-the-time-is-now-to-embrace-search-advertising-180354

SearchCap: The Day In Search, January 7, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Co-Founder Biz Stone Launches New Social Search App Jelly Building on the concept, “If you have a questions, there’s somebody out there that...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/efG9x0zy32g/searchcap-the-day-in-search-january-7-2014-181285

WordStream Updates Its Free Google AdWords Performance Grader: Now With Mobile And Automatic 30-Day Reporting

WordStream has released a revamp of its AdWords Performance Grader, the instant AdWords account auditing tool, now dubbed AdWords Grader Plus. WordStream says the free tool, launched in August 2011, has already been used to analyze accounts representing three billion dollars in total advertising...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Yl_zdzwYmgQ/wordstream-updates-its-free-google-adwords-performance-grader-now-with-mobile-and-automatic-30-day-reporting-181221

14 Link Resolutions for 2014

If 2013′s link building industry could be summed up in one word, that word would be “interesting.” There were some big shakeups that other people have covered in various locations on the web, so I won’t go into that here; but, what I will discuss is what your 14 resolutions...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/eQbLGZADFTY/14-link-resolutions-for-2014-180812

Zora Neale Hurston Google Logo Marks The 123rd Birthday Of The Harlem Renaissance Writer

Today’s Google logo is a tribute to one of the 20th century’s most celebrated African American female writers, Zora Neale Hurston. Best known for her novel Their Eyes Were Watching God, Hurston’s body of work included four novels, two book of folklore, and an autobiography. She...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Wuh52QA1KpQ/zora-neale-hurston-google-logo-marks-the-famous-writers-123rd-birthday-181234

SearchCap: The Day In Search, January 6, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Launches Awards Site In Time For Golden Globes, Grammy’s & The Oscars Bing has launched a new awards site in anticipation of upcoming award shows,...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/N0FbaMftFYI/searchcap-the-day-in-search-january-6-2014-181225

Pinterest Beefs Up Its Search Chops With VisualGraph Acquisition

Pinterest is looking to improve search and discovery on its website and mobile apps with the acquisition of a company called VisualGraph. It’s a two-person company and both employees — Kevin Jing and David Liu — are starting at Pinterest today. In a statement confirming the...



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via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/alYlOEh_QyA/pinterest-beefs-up-its-search-chops-with-visualgraph-acquisition-181207