SearchCap: The Day In Search, March 3, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Video: How Google Determines What’s A Paid Link Google head of search spam Matt Cutts released a pretty detailed video discussing the Google...



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Matt Cutts Video: How Google Determines When It Is A Paid Link

Google’s head of search spam, Matt Cutts, released a pretty detailed video discussing the Google webspam team’s criteria for determining whether a link is considered a paid link or not. There are five basic criteria Google uses in this determination. The first is the most obvious, is...



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Is Chasing AuthorRank A Waste Of Time For SEOs?

On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to...



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Odd Google Indexing Bug Causes The Web To Read “Lorem Ipsum”

Lorem Ipsum is commonly used boilerplate text used by the design community to illustrate how the text on a web site or print design will look within the visual graphical creatives. It turned out that the boilerplate text of Lorem Ipsum was used on every web page, according to Google. On Friday,...



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Bing Quietly Adds A Scientific Full Size Calculator

Bing, Microsoft’s search engine, has finally added a full size scientific calculator to their search results. Daniel Rubino from WP Central first noticed this addition on Friday saying that now when you search for a math answer, not only do you get the answer, but you also get an interactive...



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Time For SMBs To Tackle – Or Be Tackled By – Online Reviews

So much of search focuses on being found. But being found doesn’t do much good unless you’re also chosen. The only thing worse than not being found is being found and rejected from consideration. There’s no doubt that online reviews play an increasingly central role in the consumer path to...



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SMX West Is Next Week; Get the Pass Right for You, Check Out the Options

Search Engine Land’s SMX West conference begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and...



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