Search Engine Marketing Helps Drive Back-to-School Sales

Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in combined back-to-school and back to college spending in...



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Google Notifying Publishers For Right To Be Forgotten Removals

Now that Google has been removing results from the European versions of Google in response to the EU’s Right To Be Forgotten requirements, many webmasters are now receiving notifications of these removals. Last night, around 10pm EST, I received a notification for a site I have verified...



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Bing Ads Doubles Number Of Keywords Advertisers Can Review In UI To Support Larger Accounts

Bing Ads has taken another step toward supporting larger accounts. Yesterday the ad network announced it had updated its user interface so that advertisers can now review accounts with up to 100,000 keywords in the Keyword Tab. As part of the updates, ad groups and tabs have also been configured to...



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Breaking Down Page Speed Events For SEO Gain

It's important to get clear the value of changes in terms of SEO impact before allocating in-demand tech time to work on fixes. To throw up just one example: if your page returns in less than one second what impact will fixing render-blocking CSS have on absolute page load times?



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The 10 Most Important Paid Search Developments So Far In 2014

It’s been a big year so far for product listing ads on both Google and Bing. Google started putting more ads in the Knowledge Graph. Bing followed Google’s lead on combining tablet and desktop traffic. And Google said it would begin stripping paid search queries from referrer strings....



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Google Webmaster Tools Beta International Targeting Reports

Google is currently beta testing a new international targeting report within Google Webmaster Tools. The new International Targeting report is designed to help webmasters who have international sites and use href lang markup understand common mistakes and learn what errors they need to fix, in...



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Why Everyone In The EU May Look Like They’ve Made A “Right To Be Forgotten” Request In Google

Google began removing listings in response to the EU’s new Right To Be Forgotten mandate last week. As promised, Google is also disclosing to searchers when such removals have happened. However, it is also confusingly reporting that removals may have happened even when they have not. Welcome...



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