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Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns

Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user...



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18-Days Later, Google Penguin 3.0 Continues To Slowly Roll Out Worldwide

Friday night, October 17th, Google finally pushed out a refresh/update of the Penguin algorithm, we code-named Penguin 3.0. We discovered later it was a worldwide update, impacting less than one-percent of English queries and that it would roll out for the next few weeks. 18-days later, 2 weeks and...



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Bing Adds New Crawlers To Support Non-Responsive Mobile Designs

Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile web sites that are not responsively designed. Lee Xiong from the Bing Crawl team explained they have designed these new crawlers to “probe websites with a number of new crawlers...



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Where Do I Vote? Today’s Google Logo Delivers Quick Answers For Election Day

It’s election day and Google is helping get the vote out. Today’s logo links to a search for “Where do I vote?” which provides a quick answer box where users can enter their address to find polling locations. According to Google, the following searches will give users...



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2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC

No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms. The post 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC appeared first on Search Engine Land.



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Attend MarTech San Francisco: The Marketing Tech Event of the Year

Harness the Power of Technology Driven Marketing – Best Rates Available Now The marketing technology world is on fire! Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in...



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