Matt Cutts: Being “Lightning Rod” For Unhappy SEOs Might Not Good Use Of Time

On Yesterday’s “This Week in Google” episode, host Leo Laporte talked to Matt Cutts about his current sabbatical from Google and his role as head of web spam. After discussing what Cutts has been doing with his free time, including his recent Halloween costume efforts, Laporte...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1u3SKmw

Want To Speak @ SMX West? Here’s How

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2015, March 3-5, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1pqehpU

What’s Ahead For Paid Search?

As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can shape the future of paid search. The post What’s Ahead For Paid Search? appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1y8KSzA

Google: We Acted Quickly On RTBF Requests To Avoid Litigation

Although there was little guidance on how to handle “Right To Be Forgotten” (RTBF) requests, Google’s PR Chief in Europe says the company acted quickly to process those requests and remove some URLs out of a fear of being sued. Peter Barron, the head of Google’s European...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1AjQwEg

New AdWords Shopping Campaigns Report For Google Analytics Rolling Out

Today, Google announced that a new Shopping Campaigns report will start appearing in the AdWords section of Google Analytics. The report is rolling out globally over the next few weeks. The news comes along with the full release of Enhanced Ecommerce features in Analytics. The Shopping Campaigns...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1okoFi4

37 Awesome Tools To Get The Most From Your SEO Campaigns

Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks. The post 37 Awesome Tools To Get The Most From Your SEO Campaigns appeared first on Search Engine Land.



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1pldZk6

Link Building with Content: The Experienced Route to SEO – November 11 Webcast

Successful SEO is not "content marketing –vs– link building". It’s content marketing with link building. Quality content attracts links, shares and of course traffic. As long as links and content are actually helpful to the intended audience, they will positively affect...



Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1us2zfB