A Step-By-Step Guide To Query-Level Bidding In Google Shopping

Columnist Kirk Williams walks you through how to adopt an increasingly-popular -- though somewhat complicated -- bidding strategy. The post A Step-By-Step Guide To Query-Level Bidding In Google Shopping appeared first on Search Engine Land.

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Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences

In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in...

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New Interactions Reporting In AdWords Follow On Video Campaigns Integration

Columns show ad engagements that reflect performance by ad format type in each campaign. The post New Interactions Reporting In AdWords Follow On Video Campaigns Integration appeared first on Search Engine Land.

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Google Maps “Explore” Adds Curated Recommendations, New Features

Google is adding more content, filters and personalization to the “Explore” feature in Google Maps for Android in the US and UK. In several markets to start (SF, NYC and London) Google says you’ll get new “curated recommendations” about nearby dining options: Once you...

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SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads App, Google Dynamic Answer Box & Bing iOS App Update appeared first on Search Engine Land.

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Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature

New version also includes at-a-glance Popular Now content on Apple Watch and easier access to Privacy Search Mode. The post Bing iOS App Gets A Refresh With Updates To Bing News & New Bing Interests Feature appeared first on Search Engine Land.

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Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast

How data can help strengthen customer relations without crossing the personal privacy line. The post Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast appeared first on Search Engine Land.

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